SBT launches its first FAST channel, TV Zyn, in partnership with Amagi and AD Digital
SBT (the Brazilian Television System) recently announced a partnership with Amagi and AD Digital for the launch, distribution and monetization of its first FAST (Free Ad-supported Streaming TV) channel, TV Zyn, on connected platforms and TVs. The channel, focused on the teen audience, was first launched on Samsung TV Plus in June and should appear on other FAST platforms in the coming months.
Amagi has been collaborating with SBT for a long time, enabling the distribution of some international pay TV channels. AD Digital joins the partnership as an accelerator of FAST Channel initiatives.
SBT is already a well-established brand in the national market, with a large reach and an already established audience in the Brazilian market. The group already has an international strategy through pay TV distribution and FAST comes as an opportunity for the company to expand this distribution.
“SBT takes another important step in its Digital Transformation strategy with the launch of its first FAST channels. The partnership with AD Digital and Amagi were fundamental for this stage”, comments Roberto Grosman, CTO of SBT.
To begin this new phase of its digital journey, SBT chose to use a range of Amagi cloud solutions for creating, distributing and monetizing channels – including Amagi CLOUDPORT and Amagi THUNDERSTORM. The partnership with Amagi and AD Digital will also allow the channels, TV Zyn and SBT International, to connect with various platforms in the global FAST universe, driven by CTVs, and potentially expand their audience and monetization through advertising using the digital marketplaces. ads and content through Amagi Connect.
“It’s wonderful to see renowned communication groups like SBT taking their channels to the next level. We look forward to helping them build an engaged and loyal audience in the FAST universe using our distribution and monetization solutions,” said Srinivasan KA, Co-founders and Chief Revenue Officer, Amagi.
“SBT is one of the most important groups in the Brazilian market, it is a company that seeks innovation every day and charts a journey within this digital ecosystem. We at AD Digital are very happy to be able to contribute to this new movement that comes with very surprising growth year after year in the North American and European markets and with this acceleration that we are now seeing within the Latin American market”, added Daniela Souza, SVP from AD Digital.
Amagi delivers linear channels in more than 40 countries worldwide, with the majority of customers coming from the US market. The client list includes names such as ABS-CBN, AccuWeather, A+E Networks UK, Cinedigm, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, The Roku Channel, Vice Media and other reach companies global. AD Digital is Amagi's partner in Latin America and has the mission of accelerating the adoption of FAST and cloudification in the territory, counting on a team of experts and more than 28 years of experience in the market.
ABOUT SBT
On August 19, 1981, the Brazilian Television System was inaugurated. Considered the Brazilian family channel, SBT covers 199 million viewers and 67 million homes. It currently has 114 stations across the country, with 24 hours of diverse programming, with the participation of 10% in Greater São Paulo and 9% in Brazil. The SBT complex has a total area of 230,000m² with 74,000m² of built area. It has eight studios, totaling an area of more than 4,400 m² and a scenographic city of 6,500 m². SBT is a consolidated success in auditorium programs, a reference in the production of content for children and young people, it has impartial and credible journalism, in addition to investing in digital, with exclusive content. Source: Kantar IBOPE Media – Instar Analytics – Household Data – (Shr%) – Greater São Paulo and Metropolitan Regions (15 Squares) – 24 Hours – Jan to Dec/22 / SBT Coverage Atlas Nov/2022.
ABOUT AD DIGITAL
AD Digital focuses on co-creating innovation, integration and service delivery solutions with an emphasis on communication. The company seeks to bring a perspective that combines strategy and technology to support its clients in the most different initiatives, providing each project with a unique approach, focused on the objectives and KPIs of each business. With more than 28 years of experience, AD Digital has offices in São Paulo, New York and Miami, and is ready to support companies across Latin America and the USA.
ABOUT AMAGI
Amagi is a next-generation media technology company that provides broadcast and targeted advertising solutions for TV stations and streaming platforms. Amagi supports content owners in launching, distributing and monetizing live linear channels on ad-supported streaming TV and video service platforms. It also offers 24/7 cloud-managed services, bringing simplicity, advanced automation and transparency to all broadcast operations. Overall, Amagi supports 700+ content brands, 800+ playout chains, and 2,000+ channel deliveries on its platform in 40+ countries. Amagi has a presence in New York, Los Angeles, Toronto, London, Paris, Australia, South Korea, Singapore, broadcast operations in New Delhi and an innovation center in Bangalore.
