Newco embraces FAST Channels, partners with Amagi and AD Digital to kickstart its streaming journey
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, together with AD Digital, its main partner in Brazil, today announced a partnership with Newco, part of the Bandeirantes communications group and one of the media leaders in Brazil. Brazilian market, to launch and distribute Newco's FAST (Free Ad-supported Streaming TV) channels – New Brasil and Empreender – on Samsung TV Plus' TVP Brazil platform.
Newco's channels will serve viewers in the United States and Latin America with a wide range of quality programming across multiple genres, including Sports, News and Entertainment. In the coming months, Amagi will distribute the channels to major FAST platforms in other international markets. Amagi's cutting-edge cloud playback solution, CLOUDPORT, was the technology foundation behind Newco's transition to FAST. Additionally, Newco deployed Amagi THUNDERSTORM dynamic ad insertion services to increase its ad revenue opportunities on FAST.
“New Brasil’s entry into FAST is the company’s first step towards embracing this new horizon, which is growing day after day worldwide. What we do does not change, but it is important to monitor and be present in all the technologies that arrive. The Brazilian market is also evolving and FAST channels are also extremely attractive here, offering more options to entertain and inform”, says Paulo Saad, vice-president of Newco and Grupo Bandeirantes.
Srinivasan KA, Co-Founder and Chief Revenue Officer at Amagi, said, “Amagi is excited to have been selected as a technology partner facilitating Newco’s expansion into the FAST market. We are fully committed to empowering and expanding reach and maximizing revenue through our best-in-class services, driving an even brighter future for Newco’s premium content in the region.”
Newco's technological transition to FAST was also facilitated by AD Digital, which has been working as a partner in implementing FAST channels in Brazil. The company participated in the planning and execution of the launch of Newco channels, and was also responsible for providing support after their launch.
“We are very happy to be part of another chapter in Newco’s history. The channel brings a very interesting proposal in terms of content and, at AD Digital, we are eager to support them in this mission. We will help them in their search for new ways to share content, as is the case with FAST Channels”, comments Daniela Souza, SVP at AD Digital. “We are closely following the growth of FAST in Brazil and we believe that Newco’s entry into FAST will add a lot to the mix. To me, it’s like another important piece of this rapidly moving puzzle.”
Amagi provides linear channels in more than 40 countries around the world, with the majority of customers coming from the American market. Amagi's client list includes ABS-CBN, AccuWeather, A+E Networks UK, Cinedigm, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, The Roku Channel and several other global companies. AD Digital is Amagi's partner in Latin America and has the mission of accelerating the adoption of FAST and cloudification in the territory, counting on a team of experts and more than 28 years of experience in the market.
ABOUT AD DIGITAL
AD Digital focuses on co-creating innovation, integration and service delivery solutions with an emphasis on communication. The company seeks to bring a perspective that combines strategy and technology to support its clients in the most different initiatives, providing each project with a unique approach, focused on the objectives and KPIs of each business. With more than 28 years of experience, AD Digital has offices in São Paulo, New York and Miami, and is ready to support companies across Latin America and the USA.
ABOUT AMAGI
Amagi is a next-generation media technology company that provides broadcast and targeted advertising solutions for TV stations and streaming platforms. Amagi supports content owners in launching, distributing and monetizing live linear channels on ad-supported streaming TV and video service platforms. It also offers 24/7 cloud-managed services, bringing simplicity, advanced automation and transparency to all broadcast operations. Overall, Amagi supports 700+ content brands, 800+ playout chains, and 2,000+ channel deliveries on its platform in 40+ countries. Amagi has a presence in New York, Los Angeles, Toronto, London, Paris, Australia, South Korea, Singapore, broadcast operations in New Delhi and an innovation center in Bangalore.
