Centralized Efficiency: TV Tem launches its new infrastructure for regional production with the support of AD Digital
TV Tem, a Globo affiliate in the interior of São Paulo, announced this week the centralization of its production at its headquarters, located in Sorocaba. The project had the active participation of the AD Digital team, a solutions integrator and service provider with more than 28 years in the market.
The broadcaster currently reaches 318 municipalities and more than 9 million people, with its journalism and content production area playing the important role of creating a connection with local communities.
At first, TV Tem had separate production areas in its different units, each with its own resources and technical environments. For this reason, the obsolescence of these parks was a frequent point of attention for the group, which needed to maintain attention to ensure the continuity of processes in geographically separated environments.
It was in 2022 that the idea of seeing this challenge as an opportunity to deconstruct the way of doing regional journalism emerged. The project was in partnership with AD Digital, which took care of the layout, installation and validation of the project, in addition to media conversion and audio and video infrastructure.
“Our team has followed this project alongside TV Tem since its inception. Our commitment has always been to optimize the broadcaster’s resources, delivering within the stipulated deadline”, comments Hugo Nascimento, CTO at AD Digital. “It is very gratifying to see how this project is a reflection of the very hard work of the teams at TV Tem, AD Digital and other partners who contributed to this journey.
TV Tem prospected a benchmark, comparing several on-premise and in-store solutions. cloud to arrive at a design that expanded the local presence and increased the operational capacity of the environment, achieving a cost reduction in relation to the simple replacement of this equipment.
The centralization project was built based on two fundamental pillars. The first was regionalism, preserving proximity to viewers and bringing quality and validated information to these regions, including supporting the fight against Fake News. The second was the reconstruction of processes respecting the professionals involved, with transparency and a focus on training.
“We understand the importance of connecting with communities in specific regions. This was something that TV Tem has always done with excellence. We see this centralization of production as a new phase that comes to support this objective”, says Daniela Souza, SVP at AD Digital. “It was very important for AD Digital to be part of the new chapter of this journey.”
“I thank each person on the TV TEM and AD Digital team, we overcame challenges common to a project of such magnitude, always with agility, maturity and commitment”, concludes Ewerton Maciel, CTO of TV Tem. “We are now entering this new phase, we are in a soft-start because, once again, we want our viewers to have the best journalism and we want our Journalism to have the best conditions to provide this to the viewer”.
