TV Aparecida launches a FAST channel in partnership with Amagi and AD Digital
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced the launch of the FAST channel from TV Aparecida, a Brazilian communications group with a strong focus on religious and entertainment content. The channel, which operates on an ad-supported business model, was supported by the Indian company's cutting-edge infrastructure and AD Digital's specialized services. This collaboration marks the beginning of an exciting chapter for the broadcaster as it leverages the growing popularity of FAST channels to expand its reach and engage audiences across devices.
“TV Aparecida symbolizes something very special in Brazilian religious culture. This launch comes as another milestone for FAST Channels in Latin America”, comments Daniela Souza, SVP at AD Digital. “Through this business model, communication groups can reach a wider audience, in addition to experiencing the opportunity of another distribution window, which combines the behavior of those who consume scheduled and linear content, with streaming and programmatic media as learning opportunity to follow and develop with digital maturity”.
Using technology and services from Amagi and AD Digital, TV Aparecida is the first Catholic channel on Samsung TV Plus. After seeing the successful involvement of AD Digital and Amagi in other channel launches, the broadcaster trusted both companies to provide the support needed to bring the TV Aparecida initiative to life. Debuting on October 11, the new FAST channel reflects TV Aparecida's linear TV offerings, which include everything from live streaming of masses and religious events to family-friendly variety shows. The expectation is that this change will take this content to new screens spread across the country.
“We are very happy with the debut of TV Aparecida, the first channel in the religious segment on Samsung TV Plus, especially in the month in which we celebrate the Feast of the Patron Saint of Brazil! This is an important partnership, which will enable us to reach even more people, offering another free option to access TV Aparecida programming.”, highlights Milene Marques, Programming and Marketing Manager.
Another gain for TV Aparecida with its inclusion in the Samsung TV Plus catalog is that, with growth in distribution, it will achieve results in audience and return on commercial partnerships. “The partnership with Samsung represents an important movement in the distribution strategy of the TV Aparecida channel. With this new FAST transmission model, we open up new opportunities for advertising insertion, innovating in commercial formats and deliveries”, explains Tassiana Moreira, Coordinator of the broadcaster's Commercial Department.
The entry into the Samsung TV Plus portfolio is the result of intense research work, in search of new technologies and innovations in the sector, according to Paulo Borsatti, Engineering and Operations Manager at TV Aparecida. “It was a very challenging project that the entire Engineering and Operations Team at the house embraced with great commitment and dedication. A new model to reach the homes of our viewers. Innovating and updating our delivery, as required by the current scenario.”
“We are honored and pleased with this launch of TV Aparecida, which is a reflection of the continued success we continue to witness in the rapid adoption of FAST channels in Latin America,” said Ronaldo Dias, Latin America Sales Director at Amagi. “Additionally, we are excited to be part of TV Aparecida’s journey and help them expand their reach and enhance their audience engagement. We look forward to reaching new milestones in partnership with TV Aparecida as they embark on this exciting endeavor and see the transformative power of FAST channels for themselves.”
To make this launch possible, Amagi CLOUDPORT and Amagi THUNDERSTORM were implemented at the broadcaster, two essential cloud solutions for creating, distributing and monetizing channels. The integration of Amagi CONNECT will allow TV Aparecida to seamlessly connect to a variety of platforms within the global FAST ecosystem within CTVs. AD Digital, Amagi's strategic partner specializing in introducing cloud-based solutions and creating new streaming environments in Latin America, played a key role in facilitating TV Aparecida's technological transition to FAST. His involvement spanned strategic planning, implementation of the channel launch and ongoing support post-launch.
“Launching a FAST channel requires aligning with a number of different players. We are very proud of the launch of TV Aparecida, which took place within the strategic deadline for the client”, comments Hugo Nascimento, CTO at AD Digital. “This is all thanks to a partnership between AD Digital, Amagi and TV Aparecida”.
Amagi provides a complete suite of solutions for channel creation, distribution and monetization. Amagi's global clients include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cinedigm, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, The Roku Channel and Vice Media, among others. AD Digital is Amagi's partner in Latin America and has the mission of accelerating the adoption of FAST and cloudification in the territory, counting on a team of experts and more than 28 years of experience in the market.
ABOUT AD DIGITAL
AD Digital focuses on co-creating innovation, integration and service delivery solutions with an emphasis on communication. The company seeks to bring a perspective that combines strategy and technology to support its clients in the most different initiatives, providing each project with a unique approach, focused on the objectives and KPIs of each business. With more than 28 years of experience, AD Digital has offices in São Paulo, New York and Miami, and is ready to support companies across Latin America and the USA.
ABOUT AMAGI
Amagi is a next-generation media technology company that provides broadcast and targeted advertising solutions for TV stations and streaming platforms. Amagi supports content owners in launching, distributing and monetizing live linear channels on ad-supported streaming TV and video service platforms. It also offers 24/7 cloud-managed services, bringing simplicity, advanced automation and transparency to all broadcast operations. Overall, Amagi supports 700+ content brands, 800+ playout chains, and 2,000+ channel deliveries on its platform in 40+ countries. Amagi has a presence in New York, Los Angeles, Toronto, London, Paris, Australia, South Korea, Singapore, broadcast operations in New Delhi and an innovation center in Bangalore.
ABOUT TV APARECIDA
With 18 years of history, TV APARECIDA is among the largest television networks in Brazil. The broadcaster has consolidated itself among the 7 most watched open TV channels in São Paulo, according to data from Kantar Ibope Media (Source: KANTAR IBOPE MEDIA – INSTAR ANALYTICS – PRAÇA GRANDE SÃO PAULO – TOTAL HOUSEHOLDS – SEPTEMBER 2023 – RAT%).
In its programming, it celebrates faith daily through religious broadcasts, live, directly from the National Sanctuary of Nossa Senhora Aparecida. In addition to Masses and Rosaries, the station presents programs that strengthen devotion and spirituality, opening space for interaction with the public. It also offers a diverse program, with cultural, educational, journalistic, musical, culinary, crafts, game shows, interviews and children's cartoons, providing appropriate entertainment for the whole family.
