TAG Video Systems teams with AD Digital to offer scalable, software-based monitoring, probe and visualization solutions for Latin America
The partnership strengthens the brand's presence in Latin America
TAG Video Systems, a leader in end-to-end IP-based monitoring, deep probing and real-time visualization solutions, announced its partnership with AD Digital, a solutions integrator serving customers across Latin America and the US, with offices in Brazil and Miami, Florida. This partnership supports TAG's global initiative to bring the advanced technology of its Realtime Media Performance platform to other markets across the globe, supported by experienced and trusted local professionals.
Building on more than 29 years of experience in the Media and Entertainment industry, AD Digital's focus is on co-creating innovative solutions and services within media ecosystems. The company seeks to combine both strategy and technology to support its clients in a variety of initiatives, ranging from workflow integration to transformation consultancy, bringing a unique approach to each project and focusing on the objectives and KPIs of each business.
“When we did market research, we realized that TAG's solutions had a lot to add to our portfolio. We are excited to be able to bring this technology to all our customers”, comments Leonardo Teixeira, Head of Sales at AD Digital. “The platform’s advanced multiviewer capabilities, for example, demonstrate great value for money for our industry. I believe we will be able to serve the market with a series of new possibilities, especially in terms of streaming, live production and playout.”
For the integrator. TAG's software-based architecture, its ability to work at scale (On Premise, VM or Cloud computing), its ability to handle SDI and ST-2110 signals as well as multiple formats, and its integration with other solutions and ecosystems were differentiating points.
AD Digital will act as TAG's representative in Brazil, providing sales and support services at a local level for the complete platform, with an emphasis on multiviewer, live production, playout and cloud services.
“We are excited to partner with AD Digital to bring our cutting-edge solutions to Latin America,” said Alex Fano, LATAM Sales Director, TAG Video Systems. “AD Digital's expertise and strong relationships make it the perfect partner to expand our presence in the region and support our customers with the excellent service they expect from a TAG solution. Together, we will deliver the highest quality and exceptional service.”
The partnership between TAG and AD Digital reinforces the companies' commitment to providing unparalleled support and offering innovative solutions to meet the growing demands of the broadcast community in Latin America. With this strategic partnership, companies in the region can now rely on TAG's award-winning technology to enhance their operations, leverage cloud and COT solutions for significant savings, deliver the highest quality content, and stay ahead in an increasingly more competitive.
ABOUT AD DIGITAL
AD Digital focuses on co-creating innovation, integration and service delivery solutions with an emphasis on communication. The company seeks to bring a perspective that combines strategy and technology to support its clients in the most different initiatives, providing each project with a unique approach, focused on the objectives and KPIs of each business. With more than 29 years of experience, AD Digital has offices in São Paulo, New York and Miami, and is ready to support companies across Latin America and the USA.
ABOUT TAG VIDEO SYSTEMS
TAG Video Systems is a global leader in integrated software-based solutions for IP probing, monitoring, visualization and analysis. TAG enables broadcasters, content creators and service providers to optimize operations, simplify the complexity of IP media workflows and keep infrastructures ahead of technological and demand changes with Zero Friction® agility. The TAG platform empowers users with innovative tool sets to ensure video quality, improve overall efficiency across all media workflows, and provide valuable insights for business and operations.
