AD Digital announces changes in their strategic leadership in 2024
This move reinforces the company's commitment to transforming the media ecosystem
AD Digital, a solutions integrator and service provider that completes 30 years of experience in the Media, Entertainment, Advertising and Enterprise markets this year, announces a series of strategic changes in its leadership team, reinforcing its commitment to ecosystem transformation digital, as well as supporting its growth in recent years.
At the beginning of 2023, Sueli Ruiz joined AD Digital as Director of People and Management, bringing extensive experience in large global and national companies. His arrival reinforced AD Digital's focus on people, both for internal and external operations. Sueli is also responsible for leading Strategic Talent Management initiatives in large accounts.
At the end of the year, André Altieri joined the board of directors as Chief Transformation Officer (CTO) at AD Digital. Altieri, with more than three decades of experience in the Telecommunications and Media and Entertainment sectors, is recognized for his ability to establish strategic relationships and implement innovations. For this reason, the executive focused on innovative solutions and the company's international expansion, which aims to operate in Latin America.
Now, at the beginning of 2024, AD Digital announces more changes in its leadership that aim to reaffirm its strategic commitment to the market.
Leonardo Teixeira takes over as Director of the Technology and Services Business Unit: A New Era of Innovation and Operational Excellence
Celebrating two decades of dedication to the company, in addition to having worked at AVID for two years, Leonardo Teixeira, previously dedicated as KAM (Key Account Manager), now assumes the strategic role of Director of Technology and Services, leading the technology business team from AD Digital.
With a notable trajectory in the industry, Leonardo is committed to driving innovative technological solutions for our Media and Entertainment clients, reaffirming AD Digital's commitment to operational excellence.
“AD Digital’s mission has always been to deliver technological solutions and services, understanding the needs of each client, always with transparency and commitment. As Director of Technology and Services, I reiterate this commitment as one of my top priorities”, highlights Leonardo Teixeira.
Vanessa Delgado joins the company as Head of FAST/Adtech, focusing on the approach with brands and agencies
With extensive experience in the communications market, working alongside brands and agencies, Vanessa Delgado is the newest addition to AD Digital's leadership team.
In recent years, it has dedicated itself to the FAST/OTT Streaming market in Brazil, supporting its development at a time when the market is building.
His arrival at AD Digital comes with the aim of continuing this work, looking at the entire ecosystem and expanding our reach both in terms of growing our FAST inventory and strategies for digital monetization.
“I am excited to be part of AD Digital and lead innovative initiatives in Adtech and FAST. With the experience I have accumulated in this space over the past few years, including my role as Vice Chair of the IAB Video Committee in 2023, our goal is to revolutionize the landscape of digital TV advertising and provide solutions that drive innovation for brands and TV producers. content,” said Vanessa. “In a dynamic scenario, we are committed to offering pioneering alternatives that reflect our vision for the future of Connected TV in Brazil.”
Daniela Souza, founder of AD Digital, focuses on Expansion and strategic alliances focused on Ads, FAST Channels, positioning in the Entreprise market, as well as more executive monitoring of M&E clients, now as CGO.
Daniela Souza, previously SVP of Business, assumes the role of Chief Growth Officer (CGO), dedicating herself to the strategic expansion of AD Digital's business.
In her new role, Daniela will continue to work closely with Media and Entertainment clients, collaborating with the entire team to ensure the best experience for these companies.
“We are in a landmark year for the history of AD Digital, completing 30 years. As CGO, I am committed to supporting André Altieri, who recently took on the role of Chief Transformation Officer, in accelerating the company's transformation, strengthening strategic partnerships and seeking exceptional experiences in different markets”, emphasizes Daniela Souza.
Hugo Carvalho, occupying the positions of CFO and Director of Operations, Hugo Nascimento, as Chief Technology Officer, and Jorge Hassen, as President of the company, maintain their crucial positions as members of AD Digital's board of directors, remaining firmly committed to success strategy for the company and all its customers and partners.
AD Digital continues to work with a focus on transformation and co-creation of collaborative solutions within a digital ecosystem, guided by a dedicated leadership team. These strategic changes aim to offer more comprehensive solutions and drive technological innovation.
