AD Digital and Offgrid Announce Global Partnership for Creation and Distribution of FAST Channels
São Paulo, Brazil - April 18th, 2024 - AD Digital, a company with 30 years of operational excellence in the Media and Entertainment market, announces a global partnership with Offgrid Creative + Content, an innovative company focused on content distribution through FAST (Free Ad-supported Streaming TV) platforms.
Offgrid Creative + Content was born out of the need to offer distribution alternatives for content owners and intellectual property, exploring the vast potential of new digital platforms such as FAST and Connected TVs (CTVs). With a diversified portfolio of global and customized content, Offgrid aims to cater to the interests of a broad audience, with engaging narratives that transcend geographical boundaries.
One of the main ideas brought by the company is the creation of channels with very distinct identities and voices, using high-quality content to enhance the audience experience on Connected TVs. The idea is to encourage the distribution of stories with universal appeal, even though many originate from Brazil.
Additionally, Offgrid promises to bring even more variety and quality to viewers, including renowned channels like Manual do Mundo in the FAST universe. With the commitment to provide a truly diverse and engaging entertainment experience, the company builds a unique identity for each channel and promises to elevate the experience of CTV audiences.
"We are constantly in search of captivating and relevant content, bringing a mix of traditional content and the best of the digital world directly to the FAST platform, understanding that AD Digital is important to speed up the expansion and distribution of channels," says Milton Neto, CEO of OffGrid. He also adds a new perspective: "It's not just about offering content, but providing a differentiated experience. We are dedicated to investing in brand building and the production of original and exclusive content. This approach aims not only to attract viewers, especially Gen Z, but also to create a sense of value and foster conversation within the communities to which our audience belongs."
The Offgrid channels are debuting in this second quarter on various platforms, including Samsung, TCL, Tubi, LG, Pluto, and in regions such as the USA, Latin America, and Asia. This operation is already being led by the AD Digital team, which has previously participated as a facilitator in the launch and operation of other channels for other major communication groups in Brazil, as well as creator channels.
Through this alliance, AD Digital is responsible for the operation and technology in a managed services model of Offgrid's FAST channels, relying on its previous experience in delivering strategic projects in the CTV universe, combining it with an innovative vision to create a unique approach in the distribution of FAST channels, in the Digital First concept.
“Following the FAST channels market, both global growth and Latin America's are noticeable. We at AD Digital began our journey in FAST projects in 2022 by supporting the launch of several channels. This partnership with Offgrid is very strategic for us, as what they are proposing in terms of content and programming is quite visionary," comments Daniela Souza, CGO of AD Digital. "I believe this is the beginning of a very positive journey for both companies."
“The partnership between AD Digital and Offgrid marks a significant step for us. Our managed services team is committed to the daily delivery and operation of these channels, which come with a very different proposal," adds André Altieri, Chief Transformation Officer of AD Digital. "I believe this collaboration will allow us to reach new levels of innovation and excellence."
Together, the companies are prepared to deliver FAST channels with a differentiated proposal, distributing relevant content and supporting communication companies in their multi-platform strategy through another window to reach this target audience.
About AD Digital
Founded in 1994, AD Digital is a leading company in the Media and Entertainment market, specializing in creating digital solutions and managed services to drive digital transformation in the industry. With this experience, AD Digital has a proven track record of co-creating innovative and customized solutions for its clients, helping them successfully navigate the digital era.
Read more in https://ad-digitaltecnologia.com.br
About OffGrid Creative + Content
OffGrid Creative + Content is revolutionizing the distribution, production, and exhibition of content, transcending boundaries and platforms. With a broad vision, the company goes beyond traditional linear TV, aiming not only to fill content gaps but to offer a unique and engaging experience for an audience eager for innovation and often underserved (Gen Z). Paving the way for a new era of entertainment, where innovation and connection with the audience are crucial, and using technology and data in decision-making and anticipating trends to ensure offerings resonate with the target audience. With professionals with over 25 years of experience, it is headquartered in California with a presence in São Paulo.
