Amagi Increases Number of FAST Channels in Brazil Through Strategic Partnership with Globo and AD Digital
São Paulo, Brazil – June 5th, 2024 — Amagi, a leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced a strategic partnership with Globo, one of the world's largest media groups, through which six of the network's Free Ad-Supported Television (FAST) channels have been implemented on Amagi's cloud-based playout platform. Facilitated by AD Digital, this partnership between Amagi and Globo marks a significant step in the exploitation of FAST channels in the Brazilian market.
“The Amagi platform offers us the potential for scale, the capabilities to automate workflow and the reliability to deliver FAST channels with confidence," said Mauricio Felix, Globo's Executive Director of Technology. “Working with Amagi and AD Digital, we've been able to implement FAST channels more quickly and at scale, moving forward in exploring new distribution windows that allow us to expand our reach even further.”
“Given our strong relationship with Amagi and our experience with the company's technology, we knew the company was the right choice for Globo's investment in FAST channels,” said Daniela Souza, CGO of AD Digital, a leading solutions integrator and service provider, which, since its founding in 1994, has developed a strong portfolio of projects in the Media and Entertainment market. “We believe that this collaboration will drive innovation and the growth of the FAST channel ecosystem in Latin America.”
“Globo is an industry giant with a history of leveraging the latest technologies to enhance its broadcast and content delivery capabilities,” said Ronaldo Dias, Director of Sales USA and LATAM at Amagi. “With the implementation of FAST channels on Amagi's playout platform, the company demonstrates its own interest in exploring the possibilities of FAST and provides a model for the larger LATAM media and entertainment market as the FAST ecosystem continues to grow.”
More information about Globo can be found at https://somos.globo.com/. Details about Amagi and the company's cloud playout platform and other solutions are online at www.amagi.com.
ABOUT AD DIGITAL
Founded in 1994, AD Digital is a leading company in the Media and Entertainment market, specializing in creating digital solutions and managed services to drive digital transformation in the industry. With this experience, AD Digital has a proven track record of co-creating innovative and customized solutions for its clients, helping them successfully navigate the digital era. Learn more at https://ad-digitaltecnologia.com.br
Read more in https://ad-digitaltecnologia.com.br
ABOUT AMAGI
Amagi is a next-generation media technology company that provides broadcast and targeted advertising solutions for TV stations and streaming platforms. Amagi supports content owners in launching, distributing and monetizing live linear channels on ad-supported streaming TV and video service platforms. It also offers 24/7 cloud-managed services, bringing simplicity, advanced automation and transparency to all broadcast operations. Overall, Amagi supports 700+ content brands, 800+ playout chains, and 2,000+ channel deliveries on its platform in 40+ countries. Amagi has a presence in New York, Los Angeles, Toronto, London, Paris, Australia, South Korea, Singapore, broadcast operations in New Delhi and an innovation center in Bangalore.
SOBRE A GLOBO
The largest media company in Latin America, Globo brings together free-to-air and pay-TV channels, as well as digital products and services. Its linear channels reach more than 100 million people in Brazil every day. And thanks to its wide network of affiliate partners covering the entire country, Globo is able to be local, regional and national at the same time. In 2018, it began its journey of digital transformation, becoming a mediatech company, strongly supported by technology and focused on direct relationships with consumers. Globo offers audiences a complete viewing experience, combining the ability to produce high-quality content with technological expertise, distributed across various platforms, such as TV Globo, a free-to-air TV channel; its 26 pay-TV channels; its SVOD and streaming platform Globoplay; and digital products: news on G1; sports on GE.globo; and entertainment on Gshow, among others.
