Partnership Between AD Digital and ENENSYS Technologies Promises to Support Broadcasters in the Transition to TV 3.0
São Paulo, Brazil – June 11, 2024 — AD Digital and ENENSYS Technologies announced this week a strategic partnership to bring advanced integration solutions to Media and Entertainment companies under the ATSC 3.0 standard, aimed at the NexGen TV network. This collaboration aims to support the transition to TV 3.0, which is set to begin implementation in the country in 2025.
The Brazilian market is about to undergo a significant transformation. TV 3.0, based on the ATSC 3.0 standard, promises to revolutionize the viewer experience by providing superior image and sound quality, as well as interactive and customizable features. This new era of broadcasting supports 4K resolutions, HDR, immersive sound, and functionalities such as advanced emergency alerts and targeted ad insertion, offering a richer and more engaging experience for the audience. The specific technical project is in the testing phase, led by the SBTVD forum, which will soon present the final standards for the industry.
Through this new partnership, AD Digital aims to bring technologies and services that can directly support this new phase of the industry by joining forces with ENENSYS, which has extensive experience in virtualized and innovative products, to offer a hybrid ATSC 3.0 platform for NextGen TV that includes MediaCast ATSC (Data delivery servers) and SmartGate ATSC (transmission gateway), also featuring a broad catalog of modulators, transmitters, and switches/changeovers.
"We know that TV 3.0 is a topic of great debate throughout the market and the big picture of what this change will be is still being technically defined. For this reason, I am sure that our partnership with ENENSYS is already a first step towards this great goal we have, which is to support this moment in the market,” comments Leonardo Teixeira, Director of Technology and Services at AD Digital. “We are excited to offer solutions that not only meet the technical needs of our clients but also elevate the viewer experience to new levels.”
“We are proud to count AD Digital as one of our trusted partners. We are convinced that their knowledge of the Brazilian market combined with our experience in ATSC 3.0 delivery paves the way for great successes for TV 3.0.” declares Bruno TARIANT, VP Sales Americas at ENENSYS. “We were an active contributor to the standard definition, and our SmartGate ATSC was the first ATSC gateway available on the market. It allowed us to accompany the success of both Korean and American broadcasters, with ATSC 3.0 services on air for several years. We are looking forward to the TV 3.0 project deployment and wish for many upcoming successes with AD Digital.”
Additionally, the alliance between the companies brings to AD Digital’s portfolio the TestTree’s StreamProbe and EdgeProbe tools for monitoring Quality of Service (QoS) and Quality of Experience (QoE). These tools ensure that broadcasters can supervise and maintain the high quality of transmitted content, detecting and correcting issues in real-time, such as black screens, video freezing, and audio silences. ENENSYS also has renowned expertise in SFN delivery, and its solutions enable broadcasters to implement and maintain their networks efficiently, ensuring an impeccable end-user experience.
"The partnership with ENENSYS enriches our catalog and allows us to build a more robust solution to support our clients with the arrival of TV 3.0. We are monitoring the developments and reinforcing our commitment to seeking technologies within the standards approved by the SBTVD Forum that exceed audience expectations for quality and interactivity,” complements Hugo Nascimento, CTO of AD Digital. “The goal of our team as a whole is to ensure a robust and flexible delivery, guaranteeing that our clients are at the forefront of technological evolution.”
Through this partnership, AD Digital and ENENSYS reaffirm their commitment to the market by delivering cutting-edge technologies and high-level services. Together, the companies are ready to help clients explore the opportunities offered by TV 3.0 and achieve their business goals in a constantly evolving digital environment.
ABOUT AD DIGITAL
Founded in 1994, AD Digital is a leading company in the Media and Entertainment market, specializing in creating digital solutions and managed services to drive digital transformation in the industry. With this experience, AD Digital has a proven track record of co-creating innovative and customized solutions for its clients, helping them successfully navigate the digital era. Learn more at https://ad-digitaltecnologia.com.br
Read more in https://ad-digitaltecnologia.com.br
ABOUT ENENSYS Technologies
For nearly 20 years, the ENENSYS Technologies Group has been accompanying its international customers in the evolution of uses and technologies. ENENSYS offers highly innovative solutions for efficient content distribution in the Digital TV Broadcasting market. With approximately €60M invested in R&D over the past 10 years, the Group has a reputation for excellence in video stream optimization, security, and monetization solutions. The solutions are marketed through two brands - ENENSYS and TestTree - and reach over 1.2 billion viewers worldwide. For more information: www.enensys.com
Para mais informações: www.enensys.com
