AD Digital Inaugurates New FAST Center in São Paulo

Facility Promises to Serve Clients Across Latin America with Managed Services

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AD Digital announced this month the inauguration of its new FAST Center in São Paulo. This innovative space is already successfully operating more than 10 channels, providing clients with a robust and efficient solution for monitoring FAST Channels through a Managed Services model, or "one to many."

The new FAST Center was created to offer cost reduction and operational excellence through cutting-edge technology and specialized 24x7 support. The center is currently in an implementation stage, with plans to monitor more than 240 content characteristics in real-time through this technological solution, covering all stages of the FAST Channels production and distribution chain in the near future.

"We are very excited to welcome the new FAST Center and all its potential, which serves Managed Services contracts with quality, ensuring our clients deliver the best experiences to their respective audiences," says André Altieri, Chief Transformation Officer at AD Digital. "For us, it is incredible to be part of the final delivery of major media companies, allowing them to allocate their resources to other more critical areas of their businesses. The next phase of the project is to bring this model to large companies in Brazil and Latin America.".

This inauguration marks the first step in AD Digital's Managed Services strategy, which aims to serve multiple clients with a single infrastructure and team, optimizing costs and offering high-quality and specialized services.

"Our FAST Center covers only a part of this vast media ecosystem. The plan now is to expand this service model to other points in the production and distribution chain," concludes Altieri.

AD Digital aims to continue innovating and bringing a transformative vision to the market in the second half of the year, reinforcing its commitment to quality and audience experience.

ABOUT AD DIGITAL

Founded in 1994, AD Digital is a leading company in the Media and Entertainment market, specializing in creating digital solutions and managed services to drive digital transformation in the industry. With this experience, AD Digital has a proven track record of co-creating innovative and customized solutions for its clients, helping them successfully navigate the digital era.