AD Digital and ContentWise Announce Strategic Partnership, Bringing Content Experience Solutions to the LATAM Market
São Paulo, Brazil – September 13, 2024 — AD Digital, a service provider and solutions integrator for the Latin American market, today announced a strategic partnership with ContentWise, a renowned AI platform for user experience personalization and editorial curation automation.
Through this collaboration, the LATAM Media and Entertainment market will have access to ContentWise’s innovative portfolio of solutions aimed at continuously improving audience experience.
In today’s user-centric ecosystem, consumers demand a more seamless integration and highly individualized experience in both on-demand (lean-forward) and linear (lean-back) content consumption. Personalization is key to enhancing the user journey, creating new engagement avenues, and competing with social media recommendation algorithms.
“Through our partnership with ContentWise, we are bringing to the market solutions that not only elevate the user experience to new heights, but also allow marketing and product team for the improvement of engagement KPIs such as playtime and total views, frequency of user visits, boosting ad-based revenues and reduce churn rate”, comments Hugo Nascimento, CTO of AD Digital.
ContentWise UX Engine, already used by companies like Telefónica, ITV, PCCW, Telecom Argentina and Dish Mexico, offers a range of functionalities aimed at automating editorial curation and uses AI to personalize content search, discovery, and recommendations.
In addition to best-in-class AI/ML models for content recommendation, dynamic categories, and page personalization, they have recently launched a new AI search and discovery engine built on cutting-edge LLM technologies, specifically tailored for media industry. The engine delivers seamless, human-like semantic search and personalized recommendation results, laying the groundwork for next-gen conversational solutions in content discovery.
In recent years, ContentWise has significantly expanded in the LATAM region. The partnership with AD Digital will not only scale this growth but also provide local support and the possibility to explore additional services, such as Strategic Talent Management contracts, for clients of diverse profiles.
Paolo Romano, Product & Business Development Manager at ContentWise added: “This partnership demonstrates our commitment to delivering human-driven AI solutions for Latin American operators. As we continue to add innovations to our robust, mature foundation, our products support more and more use cases, improving business metrics for Pay TV and streaming platforms across the world.”
Through this partnership, AD Digital and ContentWise reaffirm their commitment to delivering cutting-edge technologies and high-quality services to the market. Together, the companies are prepared to help clients explore the opportunities offered by modern streaming platforms and achieve their business objectives in an ever-evolving digital environment.
ABOUT AD DIGITAL
Founded in 1994, AD Digital is a leading company in the Media and Entertainment market, specializing in creating digital solutions and managed services to drive digital transformation in the industry. With this experience, AD Digital has a proven track record of co-creating innovative and customized solutions for its clients, helping them successfully navigate the digital era.
Learn more at: https://ad-digitaltecnologia.com.br
ABOUT CONTENTWISE
ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers and online retailers with the software and expertise they need to create rich, personal and smart CX at every digital touchpoint.
Thanks to personalization and automation technology, ContentWise helps marketing, editorial and merchandising teams understand what each customer needs, wants and values, maximizing each customer’s lifetime value.
With offices in Milan, Los Angeles and Singapore, ContentWise counts leading brands worldwide as customers, including Allente, ITV, Dish, PCCW, United Group, Telecom Argentina, Telefonica, and Voo.
Learn more at: https://contentwise.com
