Amagi and AD Digital Launch Media Hub to Boost Connected TV Advertising in Brazil
Amagi ADS PLUS by AD Digital will connect advertisers to top opportunities in CTV, FAST channels, and apps, focusing on a premium and highly curated environment.
São Paulo, Brazil – December 4, 2024 — To celebrate its 30th anniversary, AD Digital announces the expansion of its partnership with Amagi, a global leader in cloud-based SaaS technology for broadcasting and Connected TV (CTV), with a special focus on Brazil and Latin America. Together, the two companies introduce Amagi ADS PLUS by AD Digital, a media marketplace designed to provide advertisers with a more effective and engaging platform to position their brands in these growing environments.
This innovative solution addresses the increasing market demand for better-curated and reliable CTV inventories, particularly on FAST channels. By adhering to advanced global practices for quality, security, and channel curation, Amagi ADS PLUS by AD Digital also collaborates with publishers and content owners, assisting them in programming, cataloging, monetization, and revenue growth through programmatic sales, direct deals, and special projects.
“Amagi ADS PLUS by AD Digital emerges in response to the significant growth of Connected TV and FAST channel consumption, offering a comprehensive and diverse solution for brands seeking to strategically and securely amplify their communication plans. Together with Amagi, we’ve built the ideal ecosystem to deliver these elements effectively and measurably,” says Vanessa Delgado, Head of FAST and Adtech at AD Digital.
“We are thrilled to expand ADS PLUS into Latin America in collaboration with AD Digital. The region, particularly Brazil, shows immense growth potential in the CTV space, and we believe this partnership will deepen the connection between premium FAST channels and advertisers looking for targeted and impactful audience opportunities. AD Digital’s deep market knowledge makes it the perfect partner for this initiative,” says James Smith, EVP of Programmatic & Ad Sales at Amagi.
Partnerships
This new media network incorporates additional international leaders in the segment to enhance brand opportunities and outcomes. The ecosystem includes Magnite, the world’s largest independent omnichannel programmatic SSP platform, which facilitates agile and highly targeted media purchases, and Google DV360, further complementing the platform’s demand.
The operation will begin with over 30 national and international channels, offering models ranging from supply partnerships to exclusive collaborations.
Soon, Claro is expected to make its FAST channels available within its qualified inventory for Claro TV+ and Prezão (mobile) customers through Amagi ADS PLUS by AD Digital.
Among the standout features of this operation are content organization, cataloging, clustering, and curation based on genre and target audience, ensuring greater accuracy in reaching specific audiences; a variety of formats and opportunities for special projects; and a local structure enabling personal and direct relationships with brands and agencies for customized campaigns and tailored projects.
“With this new solution, brands now have a real opportunity to invest in campaigns that offer both wide reach and precision in CTV through direct and programmatic sales, as well as enjoy the full support of a specialized partner to develop and execute custom projects,” Vanessa adds.
ABOUT AD DIGITAL
Founded in 1994, AD Digital is a leading company in the Media and Entertainment market, specializing in creating digital solutions and managed services to drive digital transformation in the industry. With this experience, AD Digital has a proven track record of co-creating innovative and customized solutions for its clients, helping them successfully navigate the digital era.
Learn more at: https://ad-digitaltecnologia.com.br
ABOUT AMAGI
Amagi is a next-generation media technology company that provides broadcast and targeted advertising solutions for TV stations and streaming platforms. Amagi supports content owners in launching, distributing and monetizing live linear channels on ad-supported streaming TV and video service platforms. It also offers 24/7 cloud-managed services, bringing simplicity, advanced automation and transparency to all broadcast operations. Overall, Amagi supports 700+ content brands, 800+ playout chains, and 2,000+ channel deliveries on its platform in 40+ countries. Amagi has a presence in New York, Los Angeles, Toronto, London, Paris, Australia, South Korea, Singapore, broadcast operations in New Delhi and an innovation center in Bangalore.
Learn more at: https://www.amagi.com