About three years ago, the Brazilian market was introduced to a completely new concept: the SSVP, that is, smart sports video platform, through the startup iSPORTiSTiCS. This concept was brought to the country by its four founders, lovers of all types of sports and voracious consumers of sports content and information.
In an interview with Proxxima magazine, in June 2020, Vinicius Gholmie, co-founder and CEO of the company, commented on the purpose of iSPORTiSTiCS: “Our Artificial Intelligence solutions can be compared to the most advanced internationally and are accessible to parents who wish to record their children doing tricks in the neighborhood field, to communication groups with sports content or companies and brands whose strategic objective is to generate business in the sports sector”.
iSPORTiSTiCS products already worked in cloud infrastructures, but it was in the process of creating the AUTOCAM solution that they realized they needed to find a more robust architecture, which allowed real-time video and audio processing. And it was at that moment that they chose to rely on AD Digital's infrastructure.
“With the increase in traction with high-end clients, and initiatives that require lower latency and response time, we started looking for an architectural optimization that would cover these gaps”, comments Rafael Vieira, director of iSPORTiSTiCS, who adds:
With the infrastructure designed by AD Digital, the company can now, through its Artificial Intelligence solutions, identify key elements and actions for live broadcasts of games and edit and make this content available to the end customer in real time. This entire infra + AI solution was developed to identify actions and movements and, from there, dynamically zoom in on the content and relay it to the consumer. Furthermore, possible problems with intermittency and signal instability were mitigated with the new technology, which allows the expected content to be delivered in the best possible way.
Speaking a little about the implemented infrastructure, Hugo Nascimento, CTO at AD Digital, highlighted:
This new infrastructure includes the integration of processing services, MediaLive, and media storage, S3, both from AWS. Combining this with services such as Lambda and CloudFormation, it is possible to create the entire end-to-end structure in an automatic and scalable way, according to the daily demand and needs of each client. All this without losing focus on the essential pillars for any production environment: security, scalability, availability, reliability and cost optimization.
“It is very rewarding to work on projects like this, where we can contribute to the implementation of cloud solutions using advanced technologies and, at the same time, in a simple, safe and economical way” commented Tuanny Bairos, AD Digital engineer responsible for this project. “Furthermore, it is a privilege to work with clients like iSPORTiSTiCS who present themselves as true partners, always receptive to our ideas and open to discussions to ensure a better experience for their end user. Personally, I believe that building the solution side by side with the customer is always the best way.”
Shortly after implementation, iSPORTiSTiCS has already negotiated the use of AUTOCAM with 5 large clients in this sector, which carry out an average of 10 transmissions per week, lasting approximately 2 and a half hours each. With the start of new championships, it is expected that more companies in this market will adopt the platform.
Based on the success of this platform, the idea is that the partnership between AD Digital and iSPORTiSTiCS will continue to expand and that architectures similar to AUTOCAM will be present in their next products.
iSPORTiSTiCS is a video intelligence company, offering autonomous production and editing solutions to clients and partners on the media and technical analysis fronts.
By making use of proprietary AI and computer vision algorithms capable of autonomously interpreting content, the company offers a group of solutions 'on top' of its platform and allows customers to scale operations in a cost-efficient manner.
AD Digital is a solutions integrator and service provider with more than 26 years of experience in the Media and Entertainment market. The company focuses on the particularities of each client, understanding that each one works in a different way and requires a unique approach, regardless of complexity or size. This way, AD's specialized team can extract the best from each solution and seek synergy between brands in each client's ecosystem, helping them seek better results and optimize their investments.
