A GROWING TREND
Free Ad-supported Streaming TV, also known as FAST, is a concept that has been widely discussed at media and entertainment events around the world. In practice, it is a business model that combines the benefits of streaming platforms, such as content diversity and access on multiple screens, with ad-centric monetization.
Channels in FAST began to grow rapidly since 2020, when the term began to become popular. Nowadays, we are already starting to see an expansion in several regions. The proposal is to reach other audiences with an offer that is more open, with a business vision that differs from traditional streaming services.